the north face boys jacket ‘The president stole your land’
HONG KONG (CNNMoney) Outdoor gear company Patagonia says it will take legal action over President Trump move to dramatically shrink two national monuments in Utah.
Trump announced Monday that he would follow Interior Secretary Ryan Zinke recommendations to reduce Bears Ears National Monument by over 80% to 228,337 acres and Grand Staircase Escalante National Monument by roughly 45% to about one million acres. The plans would break Bears Ears into two national monuments and Grand Staircase Escalante into three separate monuments.
In response, Patagonia changed its homepage to an all black background with the message “The President Stole Your Land” written in white in the center.
“This is the largest elimination of protected land in American history,” it said, directing visitors to support groups fighting to preserve public lands.
Other outdoor retailers are also publicly speaking out over Trump actions.
REI changed its homepage to feature a large photo of Bears Ears National Monument with the words “We Our Public Lands” written across it. The company said Trump decision “undermines the integrity” of the Antiquities Act, which is used to designate and protect national monuments.
North Face announced it would donate $100,
000 to an education center for Bears Ears.
Canadian company Arc also opposed the move, donating $30,000 to a group challenging the legality of Trump actions.
The Outdoor Industry Association said the move would hurt the economy and jobs, two of Trump declared priorities.
The president announcement is “detrimental to the $887 billion outdoor recreation economy and the 7.6 million American jobs it supports,” the association said in a statement Monday.
“This decision [.] will harm hundreds of local Utah communities and businesses, will stifle millions of dollars in annual economic activity and threatens thousands of jobs in the region,
” it added.